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Perception vs. Reality in the Cloud

I see and hear comments about the readiness (or lack thereof) for enterprises to embrace the cloud – in the media, at conferences, the issue is front and center almost everywhere you turn these days. A host of issues are regularly cited as dangers in the cloud: data protection, proliferation of BYOD, systems integration, just to name a few. The general perception right now is that enterprises understand the benefits of cloud services, but security concerns are undermining mass adoption. The reality, however, is different and there’s actually a lot more to this story.

Let’s take a look: I am sure that a lot of us have at one point or another made a hotel reservation, bought a song or applied for a loan online. If you have, chances are you’ve used the cloud, and you may very well have used Verizon Terremark’s cloud.  The truth is that most people use the cloud on a daily basis and don’t even realize it. A great example of perception conflicting with reality is a national survey conducted by Wakefield research which showed that 54% of respondents claimed to have never used cloud computing, when 95% actually do; 65% reported using online banking and 63% online shopping – unbeknownst to many, these essential everyday activities are powered by cloud computing.

On the enterprise front, according to an Everest Group survey, “an overwhelming majority of Cloud Buyers expressed high levels of satisfaction” with their cloud service, and intend to move additional workloads to the cloud because they believe they can “derive greater business value from cloud technologies in the future.” To top it off, a CIO survey conducted earlier this year showed that 85% of IT professionals were “confident in a cloud provider’s ability to provide a secure environment.” This goes to show that enterprises are experiencing the benefits and consequently moving full speed ahead toward the cloud. In fact, Gartner included cloud computing among its top 10 strategic technology trends for 2013.

So, in reality, is the enterprise ready for cloud? Absolutely. Is it secure for the enterprise? Yes, if you use the right provider.

With that in mind, you should also think about the selection of your cloud provider, which should not be taken lightly. There are numerous factors to consider, including the global reach and security capabilities of a provider’s network of data centers, disaster recovery services, and the availability of public, private and hybrid cloud options. 

Verizon Terremark has been a pioneer of cloud computing for more than five years, at a time when people were still trying to define it. The general rule of thumb is, unless you own the network, you are not a real cloud provider.

Needless to say, we own one of the largest networks in the world. And we believe that offering a global network and cloud services from one trusted company delivers unmatched value to the enterprise.

 

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